The hypodermic needle theory implied mass media had a direct, immediate and powerful effect on its audiences. The mass media in the 1940s and 1950s were perceived as a powerful influence on behaviour change.
Several factors contributed to this strong effects theory of communication, including:
- the fast rise and popularisation of radio and television
- the emergence of the persuasion industries, such as advertising and propaganda
the government realised the importance of the theory so he took it on to manipulate and control the public hearts&mind,the public could not escape from the media influence .
Angelina Jolie born June 4, 1975 s an American actress and model known for her humanitarian work with refugees. She has received three Golden Globes as well as an Oscar for Best Supporting Actress.She also is an Academy Award-winning actress best known for her roles in the films “Salt,” “The tourist” and “Mr. and Mrs. Smith.” She has three adopted children and has three biological children with actor Brad Pitt. She’s also known being a United Nations good will ambassador.
The stereotypical white middle class nuclear family living in the suburbs is being represented, the mum and dad with their children. The people featured on the cover represent the audience the magazine is targeted at which are women aged 35+ in a family.This a different Angelina as she plays her motherly role but this is different a way to the way she is presented through out the media.
In this photo she is represented to doing sexual gesture which makes her a little different to the pictures above and it is mainly targeted for the male audience as it also sexualised the way she is biting on the strawberry.
Angelina has been on the biggest magazine cover around in many she is really symbolised as a sex idol she is also represented towards the male audience however in some magazines she is represented as an inspirational person towards the audience who idolise her.
this shows that she is known worldwide as this is a French magazine and the way she is portrayed in her photo is very sexual as she has wet hair which indicates alot of things.
but in this magazine she is shown to be more classy and the audience is a different variety as it is more aimed at young women and also teenagers.
vi4122187801
Intertextuality- the multiple ways in which a text is entangled with or contains references to other texts, such as London’s references to the Bible, Milton, or Burns, all sources with which his contemporary readers would be familiar.
album covers of successful artist today they use large images to represent the huge artist and to show they have large status in society e.g micheal jackson,ect.
tour adverts-
This just shows the date and venue of their concerts,large name of the artists,main image of the artist or band/album cover a little information on how can people get tickets e.g. calling the box office or going on the artist website.
Magazine music interview layout
Storyboard/script….
0:00.
[Medium close up]
Hello I’m [.....] and this is an over view of the past few days of my very busy lifestyle
Follow me!
0:10
[Dolly shot: fast forwards and follows holly]
I’m looking for a good venue for my launch party for my new album, [……….]
0:20
0:30
[Cut away to interview]
Q: What’s your new single about?
A: It’s a fun song about avoiding any kind of hard work and chores and going to parties, having a good time and demanding for the music to be turned up to it’s fullest. It’s a fun tune =D
0:40
[Discussing new perfume with people]
[Over the shoulder shot or a two shot]
0:50
1:00
1:10
1:20
1:30
[Cut away to interview]
Q: What else is to come on the new album?
A: Lots more fun and upbeat tunes to look forward too!
1:40
[Getting make up done for interview]
1:50
2:00
2:10
2:20
2:30
[Cut away to interview]
Q: What’s your favourite thing about being a singer?
A: The Touring because I like travelling as I get to go to and perform in lots of different places and meet lots of different places.
2:40
[Checks current status in the chart on iTunes]
[Mid shot]
Yes! I’ve moved up 5 places I’m now at number 10 on iTunes, there is still lots of work to do though.
[Medium close up]
I’m gonna go now, this was a day in the life of me; [.....] it’s been a long day. Hope you enjoyed it; there will be many more videos to come stay tuned! And don’t forget to buy my new album [..........] it’s out 30th November! See ya!
3:00
What is interesting about the form of this text? Consider the genre of this text and anything interesting about its codes and conventions.
The form for this text would be a reality TV show with 9 characters within the show and is located in the area of Brentwood and Buckhurst Hill both rich area in Essex we could also compare with the new reality TV show seven days which is instituted by channel 4. The only
Who is the audience for this show and how does the show appeal to its audience?
The audience for this show would be for people around the age of 16-28 and the way in which it has been appealed to the audience At the start, after a message, you hear this “this programme contains flashy cars big watches and false boobs the tans you see might be fake but the people are all real although some of what they do has been set up purely for your entertainment” which tells you pretty much all you need to know about the show so all ready it gives you an insight of what the show will be about .also it target audience would be for both genders.
The institution responsible for this show’s production and broadcast is ITV2. What can you say about the role of the institution?
Itv 2 is an
Consider the representations of the people and places depicted in the clip. What meanings and ideas are being represented?
There’s no outside world interference, so the topic of every day is the here and now for these slightly colourless participants. Along these line stalk is mainly bitchy banter, discussion of clothing, haircuts, gym workouts and other arrogant pursuits as well as boring, childish babble about relationships. They are represented as middle/upper class and also their dialog make them sound like they are chavy and they also seem much laid back then usual people . Even when they represent Amy for the first time you could tell that she loved Jordan also they include harry Amy gay cousin/friend then Amy gives reference to Alex Reid and peter André and because Jordan close friend is gay and Amy may put her shoes in Jordan place as she may believe she could be the next Jordan.
Task 1:
Go on to ‘Mitchell’s A Level Blog’. Find the ‘Key Concepts’ page and list six examples of media language used in film.
camera movement, editing, sound, location, props and mise-en-scene.
TASK 2:
On the same page list four examples of TV genres. As an extension task you might like to add two more genres that aren’t mentioned on the blog.
horror, comedy, action, western, thriller, sci-fi, drama
TASK 3:
On the same page list six codes and conventions of a Western film.
The codes and conventions in a western film include cowboys and saloons, horses, spurs, guns and maybe a cactus.
TASK 4:
List eight ways that the media segments audiences:
age, race, gender, social class, how much education they have, where they live
TASK 5:
Explain what mode of address means.
The bbc have used 2 different “mode of address”
TASK 6:
Why do some people find concentration of ownership to be a worry?
Type your answer here:
TASK 7:
What film is the image at the top of the blog from?
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